Creative Direction

What We Do

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Great creative direction is the difference between content that gets scrolled past and imagery that stops people in their tracks. Diana Gomez brings 30 years of creative direction experience across fashion, beauty, music, hospitality, and luxury lifestyle — translating brand identity into powerful visual stories that resonate with the right audience.

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What's Included

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— Campaign concept development from brief to visual identity

— Mood board and art direction documents

— Creative strategy and brand visual alignment

— On-set creative direction for photography and video shoots

— Talent, stylist, and creative team casting

— Location scouting and set design direction

— Post-production creative oversight

— Content strategy aligned to commercial objectives

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Who It's For

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Brands launching new campaigns or rebranding, agencies seeking a senior creative partner, hospitality and lifestyle brands building a visual identity, and music artists developing their visual world.

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Why JAG

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We don't just execute briefs — we elevate them. Our creative direction is rooted in 30 years of shooting for major publications and global brands, with an instinctive understanding of what luxury, authenticity, and aspiration look like on camera.

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Ready to work together?

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Get in touch: hello@jagcreativestudio.com  |  +44 7905 370122