What if the guests didn’t just attend the launch — they became part of it?

For the debut of Victoria Grant’s Collars & Cuffs couture collection and her iconic surrealist hats during London Fashion Week, Diana Gomez conceived and produced an immersive photo experience built around a simple but transformative idea: guests were invited to arrive wearing tuxedos and tailored jackets — the perfect canvas for trying on Victoria’s extraordinary couture collars and cuffs live, in the room, in front of the camera.

The result was something between a fashion shoot, a performance, and a celebration. Every guest became a portrait. Every portrait became a piece of the collection’s story.

A COLLABORATION BUILT OVER TIME

This wasn’t the first time Diana and Victoria had created something together. JAG Creative Studio has produced photo booth experiences with Victoria Grant at Port Eliot Festival and across multiple fashion events — each one an exercise in transforming a moment into a memory. The Victoria Grant aesthetic — theatrical, couture, unmistakably British — and Diana’s instinct for capturing people at their most alive have always been a natural fit.

THE EXPERIENCE

Diana designed and directed the entire photo experience from the ground up: the concept, the flow, the energy, and the visual language. Guests moved through the space, tried on pieces from the collection, wore the hats, and were photographed — not as bystanders at an event, but as participants in a living editorial.

JAG Creative Studio delivered:

— Full immersive photo experience concept and production
— Editorial and portrait photography throughout the evening
— Environmental and detail photography capturing the atmosphere, the space, and the collection
— A behind-the-scenes film showing Diana at work within the experience she created — a document of both the process and the magic

THE FILM

The BTS video is more than a making-of. It’s a proof of concept.

It shows Diana in her element — directing, shooting, connecting with guests, moving through the room — and captures the atmosphere of the evening with the same intention as the photographs themselves.

This is what immersive creative production looks like in practice.

THE RESULT

A complete visual and film archive of a London Fashion Week moment — editorial stills, guest portraits, atmosphere photography, and a BTS film — all created within a single, beautifully conceived live experience. Content built for press, social media, brand storytelling, and lasting archive.

SERVICES DELIVERED
— Immersive Experience Concept & Creative Direction
— Event & Editorial Photography
— Portrait Photography
— Behind-the-Scenes Film Production

Want to create an experience like this?

JAG Creative Studio conceives and produces immersive photo and film experiences for fashion designers, luxury brands, cultural institutions, and events — from a single evening to a full campaign. We work across London, Miami, and Los Angeles, and we travel wherever the work takes us.

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